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“Bringing a New Retail Experience to Action Sports” – An interview with SEP’s Action NewsAugust 30, 2018
GLOSSY FINISH COMBINES ON-SITE SPORT AND EVENT PRINTING WITH RETAIL KIOSK ENVIRONMENT
By Larry Thall
In the olden days of brick-and-mortar labs only, an owner took pride in saying that he built his business from the ground up.
In the new world of digital technology and e-commerce, Haim Ariav, takes pride in saying he’s building his sports and event photography business from the wheels up. Founder and President of Glossy Finish, Inc., Jacksonville, Fla., Ariav arrives at an event with his 32-foot-long Mobile Photo Lab (MPL) in tow.
“We didn’t buy a trailer from a dealer and then take it to a third-party to retrofit it for our specific needs,” Ariav says. “We worked closely with our internal team and a custom trailer manufacturer to create a unique vehicle designed exclusively for our onsite needs.”
Ariav doesn’t claim to be the first sports and event photographer to do onsite printing, but he is taking the industry to a new level of service and customer satisfaction.
Ariav has taken the concept and benefits of an onsite delivery system to a higher playing field. Gone is the tent. Gone are the proof books. Gone is the inefficiency of labor required to not only setup the tent and keep resupplying the proof books as prints are sold, but also to unpack and repack delicate equipment to prevent shifting and possible damage while on the road.
“By custom building our MPL from the wheels up, we have been able to incorporate safety and convenience into the design, so much so that there is no need for the expensive, heavy and space-glutton shipping cases that others might need,” Ariav says.
Indeed it’s not too dissimilar from the procedure used each day to open a brick-and-mortar lab, except that the Glossy Finish MPL is equipped with state of the art Dell servers, a Kodak 9810 dye-sub printer and an Epson R1800 inkjet printer. No need for water or chemistry in this lab!
“We like to say that our MPL is truly a business in a box,” Ariav says. “All we need to do at an event is ease into a parking space, open the door and turn on our electrical power, which comes from our commercial-grade gas powered generator”