CaptureLife teams up with Glossy Finish to revolutionize the action sports photography market
The youth sports market in the U.S. is massive with an estimated value of $15.5 billion annually, according to a recent report by Wintergreen Research. To put the size of the market into perspective, it’s bigger than the NFL, which sits at $14 billion.
It’s easy to see why youth sports is such a big and fast-growing market. It’s at the center of the explosive experience economy trend that has people spending more on events than on physical goods. And for any parent that has kids playing youth sports, these events represent some of the most important and cherished memories of a lifetime.
Needless to say, the youth sports market represents a lucrative opportunity for action sports photographers who capture these coveted memories. So why have photography businesses struggled to be profitable in a market where there is such tremendous interest from parents?